Melville Candy Trade Show Booth
Signage, Photography, Art Direction
Sweets & Snacks Expo, San Francisco, June 2021
Hosting a Trade Show Booth at the Sweets and Snacks show is one of the best avenues for Melville Candy to show their products to the candy industry and potential buyers. This particular booth represented a transitional time for the company... as this event was the launch of our new cohesive branding strategy with a completely re-designed product lineup.
For this project, I led my team in applying the new packaging designs to all 308 Melville products shown at this event. Additionally, I created the packaging for the launches of two new products released at this show, the Melville Naturals Honey Tea Spoons and the Mallowow Marshmallow Paint Kits, both featured in the lighted display centered in the booth. Additionally, I created all signage for the banners and took the factory photos used on the backdrop wall of the booth.
I must thank Melville's VP of CPG's, Mike LaPointe, who was kind enough to take these photos of the event for me.
I must thank Melville's VP of CPG's, Mike LaPointe, who was kind enough to take these photos of the event for me.
